Introduction to Pricer Avenue
Pricer, a leading name in Sweden’s retail technology landscape, has unveiled an exciting new initiative called Pricer Avenue.
This innovative electronic shelf label (ESL) system is designed to revolutionize the shopping experience within retail aisles.
Set to enter testing in 2025, the platform blends state-of-the-art modular technology with the sleek, minimalist design that Scandinavian aesthetics are known for.
Its goal? To enhance shopper engagement while opening up new revenue opportunities for retailers.
Advanced Communication Rail
At the core of Pricer Avenue lies an advanced communication rail that channels both power and data, forming a robust infrastructure for connectivity in stores.
Co-developed with the pioneering company Epishine, this rail harnesses light-harvesting technology, allowing it to draw energy from existing indoor lighting and eliminating the need for cumbersome batteries.
Pricer’s Chief Product Officer expressed genuine enthusiasm about the debut of Pricer Avenue.
He highlighted how the labels, in conjunction with the communication rail, create extraordinary connections between retailers and shoppers, completely revitalizing the in-store environment.
Transformative Shopping Experience
With this groundbreaking solution, retailers can breathe new life into neglected shelf space.
The sleek labels feature a snap-and-lock mechanism that allows for easy attachment to the communication rail.
Designed for maximum clarity, they provide glare-free visibility with high contrast, making the information displayed easy to read.
When grouped together, these labels create a “Floating Canvas,” a visually unified digital display that enhances both the look and functionality of shelf edges.
According to Pricer’s Chief Technology & Digital Officer, Pricer Avenue is not merely an ESL; it represents a comprehensive shift in how shelf-edge communication is perceived and executed.
This newly designed platform is poised to deliver immense value, elevate the shopping experience, and foster unique interactions at the shelf edge.
Excitement is building as Pricer Avenue is slated to be presented at the National Retail Federation Expo in New York City in 2025, a significant occasion for innovations in the retail sector.
Testing of the system is scheduled to begin later this year, signaling the dawn of a transformative era in retail aisle technology.
To learn more about Pricer Avenue, visit www.Pricer.com/priceravenue.
The launch of Pricer Avenue showcases Pricer’s commitment to advancing the field of retail technology.
This solution not only enriches the shopping journey but also empowers retailers with a dynamic set of tools to redefine engagement within their aisles, ultimately enhancing customer interactions.
Source: Smallbiztrends