With the prospect of a TikTok ban looming in the United States, many content creators are finding solace in Lemon8, a new platform rolled out by ByteDance in 2023.
This innovative app combines the addictive short video format and scrolling feed familiar to TikTok users while incorporating the visually appealing aesthetics typical of Instagram and Pinterest.
Despite Lemon8’s initial buzz among the media and early users, it has yet to match TikTok’s staggering 170 million user base in the U.S., with Lemon8 currently attracting just over one million daily active users.
Recent Growth and User Adoption
Recently, however, the app has been picking up steam in the Apple App Store, making impressive strides in the free app rankings.
In December 2024 alone, downloads skyrocketed by 150%, with the U.S. accounting for a remarkable 70% of that growth.
This surge followed the Supreme Court’s announcement on December 19 to review a law that could trigger a TikTok ban, prompting many users to explore alternatives.
Integration and User Experience
TikTok creators have begun to leverage their platforms to promote Lemon8, positioning it as a smart alternative for those seeking a “backup app.” One popular TikToker recently urged her followers to set up accounts on Lemon8.
She emphasized that the seamless integration between the two platforms allows TikTok users to effortlessly transfer their follower count using the same login details.
Although there’s a clear link between Lemon8 and TikTok, some users still have questions about how this integration works.
ByteDance initiated a backend connection between both apps last year, allowing for automatic data sharing, including profile information.
Users, however, can opt out of this feature if they prefer.
While ByteDance claims that Lemon8’s recent growth is unrelated to TikTok’s regulatory woes, the increase in sponsored content suggests otherwise.
Regulatory Challenges Ahead
Yet, it’s essential to consider one significant hurdle.
The federal legislation under review could potentially force TikTok to exit the U.S. unless it is sold to a buyer approved by the government.
This law broadly encompasses various platforms managed or owned by ByteDance, including TikTok and its subsidiaries.
Although Lemon8 isn’t explicitly mentioned in the legislation, its future in the U.S. market remains uncertain.
In summary, as TikTok faces challenges and uncertainties, Lemon8 is emerging as a potential refuge for creators seeking a fresh start.
With its intriguing blend of TikTok’s engaging features and Instagram’s polished visuals, it attracts those looking to navigate the ever-changing landscape of social media.
Source: Fastcompany