Adaptation and Innovation
Jersey Mike’s Subs has earned a reputation for its classic and straightforward offering, but the franchise’s ability to adapt and innovate is equally commendable.
This year, Jersey Mike’s has proudly claimed the No. 2 spot in our rankings for the second consecutive time.
Remarkably, this marks the chain’s seventh straight year in the Top 10 and eighth year leading its category.
Such impressive growth has drawn the attention of major investment firm Blackstone, which announced its acquisition of the sandwich chain for a staggering $8 billion in November.
Operational Achievements
A significant operational achievement for Jersey Mike’s this year has been the rollout of dedicated lines for both online and in-person orders across nearly all locations.
According to the chain’s president, these second order lines began to take shape a couple of years ago during store renovations and have steadily gained traction since then.
This year, the emphasis has been on encouraging stores to fully utilize these systems, enhancing convenience for delivery drivers and online customers while also providing a smooth experience for those dining in.
The positive impact of this strategy is evident in the brand’s online ratings.
At the heart of Jersey Mike’s success is its focus on operations.
Digital orders now account for a hefty 40% of total sales, showcasing a significant shift in consumer behavior.
The integration of services like DoorDash and UberEats into their custom point-of-sale system has simplified the ordering process and reduced the hassle associated with juggling multiple order tablets.
While customers may not always see these behind-the-scenes changes, staff and franchise owners have certainly felt the benefits.
Consistency in Offerings
Moreover, consistency in menu items has been vital for Jersey Mike’s sustained success, ensuring that customers can always rely on quality offerings.
Even though the chain introduced several limited-time menu selections in 2024, including new cheesesteaks in the spring and a pastrami sandwich in the winter, its core menu remains a constant draw for loyal fans.
These seasonal additions serve to mix things up for long-time patrons, especially when the team feels particularly excited about certain offerings.
However, Jersey Mike’s unwavering strength still lies in its commitment to crafting outstanding Italian subs, which continue to attract and delight customers.
Source: Entrepreneur